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 RESOURCES FOR RACE DIRECTORS |
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Coca-Cola
to refresh 25,000 L.A. marathoners on March 21
Company will continue “Live Positively”
commitment as Official Marathon Sponsor
LOS ANGELES – March 11, 2010 – The Coca-Cola Company
has been known for refreshment and programs that support
healthy, active communities for more than a century. On
Sunday, March 21, Coca-Cola will continue both
traditions, serving as an Official Sponsor of the 2010
Honda LA Marathon presented by K-Swiss. As the Official
Beverage Sponsor, Coca-Cola will keep an expected 25,000
marathoners hydrated along their 26.2-mile marathon
route.
“We’re delighted to have Coca-Cola with us as a
major sponsor of the Honda LA Marathon,” said LA
MARATHON LLC president Russ Pillar. “Coca-Cola’s
products offer great refreshment and will be warmly
welcomed by our runners on race day, more and more so as
the miles go by.”
Coca-Cola products have been designated as the
“Official Colas” (for Coca-Cola, Coke Zero and Diet
Coke), “Official Water” (for DASANI) and “Official
Sports Drink” (for POWERADE ION4) of the Honda LA
Marathon. A “Coca-Cola Rejuvenation Station” with
DASANI water will be available to runners at the start
and finish lines. “Coca-Cola Hydration Stations”
will offer water at each mile and POWERADE at every
other mile, beginning with mile 3. In addition,
Coca-Cola product samples will be offered at the LA
Marathon Expo at Dodger Stadium on March 19-20, along
the course at the four Marathon City Block Parties and
at the Marathon Finish Line Beach Party in Santa Monica.
“Meeting the hydration and energy needs of thirsty
runners is a perfect match for our beverage brands,
including DASANI and POWERADE ION4 sports drink. They
are going to be a big assist for the marathoners as they
head through Hollywood, West Hollywood, Beverly Hills
and on to Santa Monica and the finish” said Luis
Fernando Ramirez, vice president, Western Region, The
Coca-Cola Company. “Coca-Cola is pleased to support
the 25,000 runners in the LA Marathon as they make a
personal commitment to active, healthy living.”
Coca-Cola is a first-time sponsor of the Honda LA
Marathon presented by K-Swiss. In addition to sponsoring
the marathon, Coca-Cola expects to have more than 60
local employees lace up their running shoes to
participate in the marathon as part of Coca-Cola’s
‘Live Positively’ philosophy, which guides the
Company’s commitment to making positive contributions
to its customers, consumers and communities. Among them
will be Kurt Ritter, market development manager, Los
Angeles for Coca-Cola North America. Mr. Ritter is
running in the marathon as a representative of the
Coca-Cola Los Angeles Running Team. For the marathon, he
forms part of the St. Jude Heroes Team; funds raised by
Mr. Ritter and the Team will benefit pediatric cancer
research at St. Jude Children's Research Hospital.
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