I'm not sure if this is the proper place to talk about race marketing and promotions. I have a vested interest in the topic as a race director and a sporting event marketing consultant.

One of the challenges facing race directors is making your race stand out from all of the other races. You, as the race director has to think about what makes your race unique and highlight that in your promotions.

I wrote a blog on the topic.

Feel free to give me your input and comments.