THURSDAY, October 12

3:45 P.M. - 6:00 P.M. Packet Pickup

6:30 P.M. - 7:45 P.M. Welcome Reception (sponsored by Running Times,  Marathon Printing, World's Best 10K)

MarathonFoto/Road Race Management “Race Director of the Year” Award (presented by Running Times)

FRIDAY, October 13

8:00 A.M. - 9:00 A.M. Atlanta Track Club Continental Breakfast

8:00 A.M. - 7:00 P.M. Trade Exhibit

8:15 P.M. - 9:00 A.M. Packet Pickup

9:00 A.M. - 9:10 A.M. Welcome

9:10 A.M. - 10:15 A.M. Medical Planning and Management
What are the most frequently occurring injuries treated in medical tents? Has it changed over the years? How do you evaluate your medical operation? How do you deal with the media after a medical emergency and how has the law changed things in the area of privacy? What equipment should you invest in versus renting or borrowing?
Faculty: Bill Roberts, MD
Moderator: Phil Stewart

10:15 A.M. - 10:35 A.M. Gasparilla Distance Classic Coffee Break

10:35 A.M. - 11:35 A.M. The Power of the Web
How can you better utilize your event website both for communicating with the public and for internal volunteer, staff and sponsor communications?  Our instructor will show you examples of race sites utilizing their sites to the fullest to simplify and improve internal communication.  We also address when is it time to redesign, how to make sites more consumer friendly, blast emails and monitoring blogs and web sites for post-race “buzz.” Should registration, training programs, etc. be attempted in-house or be outsourced – how do you decide? 
Faculty: Pam Balcke
Moderator: Jeff Darman and Phil Stewart

11:35 A.M. - 11:55 A.M. Gatorade Break

11:55 A.M. - 12:55 P.M. Post-Race Sponsorship Reporting
Sponsors want to know what they get from the event sponsorship, and the post race report, regardless of race size, can be a crucial element in their future decision making.  The report allows an event to highlight some benefits that a sponsor may not realize it received.  We will review and evaluate a variety of post-race reports, and consider the strengths and weaknesses of each and the cost and effort involved in preparation.  This session will present basic principles for sponsor fulfillment reports.
Faculty: Tracey Russell
Moderators: Jeff Darman and Phil Stewart

12:55 P.M. - 3:15 P.M. Pool Break and Expo Visits

3:15 P.M. - 4:15 P.M. Race Anatomy
We dissect the Cellcom Green Bay Marathon.  Director Sean Ryan will talk about the good times and any bad, sponsor gains and losses, volunteers, mistakes, unique aspects and the basics of how he does things and manages an event that has grown significantly during his tenure.
Faculty: Sean Ryan
Moderator: Phil Stewart

4:15 P.M. - 4:35 P.M. Expo and Gatorade Break

4:35 P.M. - 5:25 P.M. Open Forum - DRUGS: HOW TO CLEAN UP THE SPORT
This new addition to the schedule will focus on drugs and the sport. A chance for everyone to participate. Don't miss this opportunity to share  your  views with representatives of PRRO, RRCA, USATF, RRM, and RUSA, as well as sponsors, elite athlete recruiters, and fellow event directors. 
Moderators: Jeff Darman and Phil Stewart

5:25 P.M. - 7:00 P.M. Ashworth Awards/MarathonGuide.com Race Directors' Reception in Conjunction with Continuation of the Trade Exhibit
Talk with exhibitors of clocks, awards, competitor numbers, banners, computer products, t-shirts and other apparel, finish line services, magazines, representatives of shoe companies, running organizations, web services and more.  Free drinks and snacks and an opportunity to meet fellow race directors and the faculty in a relaxed atmosphere.

SATURDAY, October 14

9:00 A.M. - 2:45 P.M. Trade Exhibit

9:00 A.M. - 10:15 A.M. Inside the World of Elite Athletes
A candid discussion about contracts with athletes and agents, what should be put in writing, why and how; general agent relations - what should you look out for? Should hospitality for elite athletes be in-house or contracted out? A look at on-course issues (coaches, sponsors and fluids), and appearance money, tax issues, payment procedures, international issues and sanctions, rabbits, fair and unfair assistance and separate male/female starts.
Faculty: Bill Orr
Moderator: Phil Stewart

10:15 A.M. - 10:45 A.M. Gasparilla Distance Classic Coffee Break

10:45 A.M. - 11:55 A.M. Navigating the Legal Maze
Our legal expert will discuss trademark protection, tax requirements for non-profits, sales tax issues, independent contactor versus employee status, corporate structure options, annual corporate filings, contracting, Board responsibilities and liability, and many other critical legal issues facing clubs and events.  All too often, particularly in all-volunteer operations, some of the needed legal niceties are forgotten and serious consequences can result.
Faculty: Heidi Abegg
Moderator: Jeff Darman 

11:55 A.M. - 12:30 P.M. Expo and Gatorade Break

12:30 P.M. - 2:00 P.M. Keynote Luncheon - "Twenty-two years in twenty-two minutes"
After 20 years at the helm of the Atlanta Track Club and the Peachtree Road Race, Julia Emmons is stepping down.  She will talk about how the club, races and sport have changed, some of the personalities she has met, and things and people that have pleased or disappointed.  Julia will tell us about what she hopes her legacy will be and what she feels her greatest gifts to her the club and the sport may have been plus any mistakes or “do-overs” she might wish had been possible.

2:00 P.M. - 2:45 P.M. Visit the Expo one last time, then head for the pool!

2:45 P.M. Expo Closes

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